What Home Sellers Need to Include in a Property Listing

by Linda Cappello, Broker, GRI, ABR 05/27/2018

If you plan to sell your house, you likely will need to craft a home listing. As such, you may want to put together an outline of the information that you'd like to include in your home listing to optimize its effectiveness.

Now, let's take a look at three things that every seller should include in his or her home listing.

1. Home Price

The price of your home likely will play a major role in how quickly your residence stirs up interest from homebuyers, and for good reason.

If you offer a competitive price for your residence, you should have no trouble generating substantial interest in your house as soon as it becomes available. Comparatively, if your home is overpriced, your risk alienating potential buyers. Or, if your residence is underpriced, you may miss out on an opportunity to maximize the value of your house.

Performing a home appraisal often serves as a great way to get an accurate valuation of your house.

Also, look at the prices of comparable houses in your city or town. This will help you understand how your residence stacks up against the competition so that you can price your home accordingly.

2. A Detailed Home Description

What sets your house apart from other residences? Ultimately, if you create a detailed description of your home's features, you can increase the likelihood of a fast, profitable home sale.

When you put together a detailed description of your home, be honest. That way, you can empower homebuyers with the insights they need to determine whether your residence is right for them.

In addition, copy edit your home description before you publish your home listing. Because if your home description is littered with grammatical errors, these mistakes may drive potential buyers away from your residence.

3. Nearby Attractions and Landmarks

If your home is located near amusement parks, national monuments, schools or other popular attractions or landmarks, you should incorporate this information into your home listing. By doing so, you can further differentiate your residence from the competition.

Don't forget to provide details about how far away your home is located from nearby attractions and landmarks too. For instance, if your house is only a 5-minute drive from a top local park, you should include this information in your home listing.

If you want to get the most out of your home listing, it pays to hire a real estate agent as well. With a real estate agent at your side, you can create an in-depth home listing that will hit the mark with prospective buyers.

A real estate agent understands exactly what it takes to create an effective home listing. He or she will learn about your residence and your home selling goals and ensure that your home listing stands out from others.

Ready to craft an engaging home listing? Use the aforementioned tips, and you can boost your chances of creating a terrific home listing in no time at all.

About the Author
Author

Linda Cappello, Broker, GRI, ABR

Linda A. Cappello, Owner/Broker of Cappello Realty Shoreline Properties. Cappello Realty is a full service boutique Real Estate firm that specializes in 06855 - East Norwalk, and services all of Norwalk and Fairfield County, CT. Linda has been in the Real Estate business for 20+ years, spending 18 of them as a Owner/Broker. Being a Broker adds a lot responsibility to her job. She is responsible for overseeing every transaction and agent in the office. This is a challenge that she looks forward to and takes very seriously. She is constantly taking continuing education classes and attending seminars to keep abreast of the ever changing market as well as the industry standards, rules and regulations.  

She is a native to East Norwalk, and has an in-depth knowledge of the city that she loves, as well as the intricacies of the many unique neighborhoods and areas that Norwalk offers. Linda offers her clients a network of professionals ranging from Attorneys, Mortgage Brokers, Home Stagers and Home Inspectors to any and all pros that you may need for a successful transaction and for the convenience of her clients.  

"My job doesn't end at the closing table. It goes far beyond that, keeping in touch and staying friends who refer their family and friends. A lot of my business is referral business which is the greatest accomplishment and honor of all. Earning my clients trust."